These days, people are growing accustomed to a consumer-driven health insurance marketplace. Consumers are also becoming more aware of all the supplemental insurance policy options being offered by employers and agents – allowing individuals and families to customize benefits based on their needs.

There are non-traditional options, like travel and pet insurance, which could be a smart choice for many Americans. And, traditional supplemental policies, such as cancer and critical illness insurance, that can fill the benefit gaps in health coverage and financially protect people when a worst case medical scenario happens.

But, with more insurance options for consumers comes more questions. Take for example, the common question people have about critical illness insurance coverage for serious conditions such as a heart attack, stroke or cancer … “Is it worth the money?”

Of course, to be transparent, as the President of CancerInsurance.com, I would say, “Yes, yes it is.”

And, here are four reasons why it’s important to consider (at the very least) having a critical illness insurance plan that provides a lump-sum cash payout for a policyholder to use however they choose: Read More